Comprehensive List of SaaS Metrics
Dive into an essential breakdown of SaaS metrics, covering Revenue, Subscription, Churn, Retention, and more
Monthly Recurring Revenue is the predictable monthly income from subscriptions, calculated as the Average Revenue Per User (ARPU) per month multiplied by the number of paying customers. It normalizes various pricing plans into one figure.
ARR is the yearly value of recurring subscriptions, calculated as the Monthly Recurring Revenue (MRR) multiplied by 12. It provides a comprehensive view of a company's revenue performance over a year, aiding in long-term planning, assessing annual growth, and evaluating overall business health.
MRR Movement represents the net change in Monthly Recurring Revenue (MRR) over a specific period. It accounts for the additions and subtractions to MRR due to various factors such as new subscriptions, upgrades, downgrades, cancellations, and reactivations.
ARR Movement represents the net change in Annual Recurring Revenue (ARR) over a specific period. It accounts for the additions and subtractions to ARR due to various factors such as new subscriptions, upgrades, downgrades, cancellations, and reactivations.
Net Cash Flow represents the actual money coming into a business from all paid invoices, minus any refunds and processing fees. It includes payments for both subscriptions and one-time payments, as well as other payment plans like quarterly and yearly.
Payment Provider Fees refer to the charges incurred by a SaaS company from its payment processing provider, such as Stripe or PayPal. These fees typically include transaction fees, processing fees, and any other charges associated with accepting payments through the chosen payment gateway.
The SaaS Quick Ratio is a metric used to measure the growth efficiency of a subscription-based business. It evaluates how effectively a company can grow its recurring revenue compared to the revenue it loses through churn and downgrades.
A New Customer refers to any new user that signs up for a free plan, free trial, or paid subscription within a specific period. This metric is crucial for understanding the growth of your user base and the effectiveness of your marketing and acquisition strategies.
A New Free Subscription refers to any new user that signs up for a free plan of a SaaS product within a specific period. This metric is crucial for understanding the growth of your user base and the effectiveness of your marketing and acquisition strategies.
A New Free Trial refers to any new user that signs up for a free trial of a SaaS product within a specific period. This metric is crucial for understanding the growth of your user base and the effectiveness of your marketing and acquisition strategies.
An Active Free Trial refers to any trial account currently within the trial period. This metric is crucial for understanding user engagement, the effectiveness of onboarding processes, and the potential for converting trial users into paying customers.
Trial-to-Paid Conversion measures the percentage of users who convert from a free trial or free subscription plan to a paid subscription. This metric is crucial for understanding the effectiveness of your onboarding process, and the overall success of your conversion strategies.
An Active Paid Subscription refers to any account currently subscribed to a paid plan. This metric is crucial for understanding user retention, revenue stability, and the effectiveness of customer success initiatives.
A New Paid Subscription refers to any new individual or entity that subscribes to a paid plan of a SaaS product within a specific period. This metric is crucial for understanding the growth of your revenue-generating user base and the effectiveness of your marketing and acquisition strategies.
Customer Lifetime Value (CLV) is a critical metric used to estimate the total revenue a business can expect from a single customer over the entire duration of their relationship. This metric helps businesses assess the long-term value of customers.
ARPU measures the average revenue generated per user over a specific period, usually monthly, for subscription-based businesses. It’s a critical metric for evaluating pricing strategies, customer value, and overall business growth.
Get started with Growslash
